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Celebrating joy, self-love, and confidence for 40+ years.

Alexandra’s Boutique is a multi-generational, family-owned boutique featuring the widest bridal selection in all of New England. What began as a modest 1,200 square foot boutique with 25 gowns has expanded to tens of thousands of dresses capturing many of life’s magical moments. Having grown out of our storefront three times over, we serve clients at our forever home at our locations on South Main—always with impeccable service, unwavering empathy, and decades’ worth of expertise.

We celebrate the beauty and individuality of each guest, hand-selecting each gown to your unique style, taste, and silhouette. Serving as a dream destination for 40+ years, we find undeniable joy in welcoming returning clients for their next special occasion.

Fatima Benson

A second-generation entrepreneur, Fatima immigrated from Portugal at three years old, settling in Falls River, Massachusetts. By eight, she was sewing her own clothes. And by just 21 years old, she was strolling the garment district in New York City—no internet, no GPS—buying her first bridal gowns wholesale. Across the next four decades, she’d expand to two next-door boutiques, spanning three levels and 20,000 square feet each. And yet, her single greatest achievement could never be defined in dollars or square footage—but the many women who returned generations later, bringing their daughters or granddaughters to the same place where they’d once bought their wedding gown.

Zachary Leone

As one of Fatima's children, Zach grew up in the bridal dress industry but hadn't always been at the boutique. Before getting his start at Alexandra's, he worked in the transportation and health care finance industry learning the ins and outs of business relations and development. During this time, the company he was working at was purchased by a larger corporation, and Fatima needed help opening up Alexandra's Too--so he figured it was the perfect time to leave his job and jump into the bridal business world. Now he helps Alexandra's Boutique's marketing efforts, customer relations, strategic planning, and business development.

Our Stylists

Our stylists aim to bring your dream vision to life. Each individual has undergone a month of training, diving into our inventory, silhouettes, and latest trends. But their knowledge and unprecedented expertise extends far beyond the sales floor, as they know how to ask the right questions, provide options, and pull gowns that accentuate every gorgeous detail. Their number one goal? For you to walk out of that dressing room with a hint of swagger—knowing that you’ve never felt more gorgeous or confident in  your life.

Awards and recognition

Our Badges and Awards

Awards and recognition

How we became a bridal industry destination:

What we value

What we bring to each client relationship:

Bring your vision to life.

With award-winning customer service, unparalleled expertise, and 40 years of excellence, we uncover your dream gown for your next special occasion.